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Trademark Usage

Cradlepoint's trademarks are Cradlepoint intellectual property and are important, valuable corporate assets. Please follow these Guidelines for using Cradlepoint trademarks properly in all communications, documents and electronic messages.

To whom do these guidelines apply?

These Guidelines apply to Cradlepoint employees, customers, partners, consultants, outside vendors, and other third parties.

Using Cradlepoint's trademarks and logos

You may refer to Cradlepoint products and services by their associated Cradlepoint trademarks and service marks, so long as such references (a) are truthful, fair, and not misleading, and (b) comply with these guidelines, which may be modified by Cradlepoint from time to time at Pertino’s sole discretion.

Trademark symbols

  • In letters, memos, press releases, white papers, advertising, slides, video, and other multimedia presentations, use the proper trademark symbol (an ®, ™ or SM) at the most prominent use (usually a headline) and again on the first occurrence in copy.
  • In the case of presentation graphics, use the proper trademark symbol on each page or slide.
  • In newsletters, magazines, and publications containing multiple articles, use the proper trademark symbol on the first occurrence in the Table of Contents, in headlines and on the first occurrence in every article in which they are used.
  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents, use the proper trademark symbol on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text.
  • In all charts or graphs, use the proper trademark symbol, as they could be copied or pulled and used independently.
  • In all tag lines incorporating a trademark slogan, use the proper trademark symbol in every reference.

Trademark acknowledgments

Properly footnote and acknowledge trademark ownership by identifying Cradlepoint marks as being owned by Cradlepoint, Inc., e.g., [Cradlepoint] is a registered trademark of Cradlepoint, Inc. in the U.S. and/or other countries.

Trademark restrictions

Do not incorporate Cradlepoint trademarks or logos into your own product names, service names, trademarks, logos, or company names.

Do not make unlicensed use of Cradlepoint's licensed logos.

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